I partnered with this startup from the ground up – leading naming, brand identity and digital strategy through to site mapping and execution. Building the brand from inception meant every element was designed with scalability and future rollout in mind, not retrofitted after the fact.

Alongside the core identity, I storyboarded and illustrated an animated explainer to support onboarding and marketing – helping to clearly communicate the product’s value to a new audience.

From brand voice to visual system, the work positioned the platform as bold, useful and memorable – with a clear call to action: don’t live life on decaf.