Art Director, Illustrator & Copywriter
September 01, 2015
As Australia’s leading performance lighting brand they had an ever-growing database of loyal customers that were increasingly tech savvy. To speak to them on a personal level and continue to be a part of the events they loved we developed the Lightforce App. This app encouraged the user to connect and form a relationship with like minded people and the brand through a carefully toned and visually appealing multi-platformed app.