Art Director & Illustrator.
September 09, 2014
Wrigleys’ Extra wanted to own ‘fresh’ in the gum category while educating a younger audience on the qualities of their product. I worked on the concept to incorporate fresh into the campaign through a sample promotion that used a familiar event that would grab our consumers attention; the ‘Random Fresh Test’. Drawing on the National Police initiative we organised to give out samples in high traffic areas to increase the brand awareness.