To strengthen engagement with Lightforce’s tech-savvy customer base, we developed the Lightforce App – a digital extension of the brand designed to connect users with both the products and each other.

Grounded in community insight, the app was built to support event integration, user-generated content and brand interaction – reinforcing Lightforce’s position not just as a product, but as part of a lifestyle. I led the design direction to ensure the interface was clean, intuitive and aligned with the brand’s rugged, performance-driven identity.