Ark Stays is a short-term accommodation brand built around quality, consistency, and character. I worked closely with the founder as brand strategist and lead designer to shape the identity, voice, and visual system behind the brand – from naming and tone to interiors and guest touchpoints.

Our goal was to create a hospitality brand that felt reliable without being sterile – a stay that’s comfortable, well thought-out, and easy to book, but with enough personality to feel memorable. That balance guided everything: the brand language, colour palette, photography direction, and even the way properties are styled and presented on platforms like Airbnb.

The result is a brand that sits confidently between boutique and functional – not luxury for luxury’s sake, but intentional design that makes sense for travellers who value both form and function.

Ark Stays now operates a growing portfolio of properties across NSW and VIC, each one reflecting the same core principles: clean, consistent design, ease of experience, and thoughtful details that don’t shout, but are noticed.