ABOUT ME

With over 15 years of experience across Sydney and London, I specialise in turning complex ideas into clear, strategic creative. From brand identity and campaign development to digital content and large-scale rollouts, I bring a thoughtful, design-led approach to every project. At the core of my work is storytelling – creating brand experiences that connect with people and leave a lasting impression.

I’ve worked with a wide range of clients, from global names like Jaguar Land Rover, BBC, Coca-Cola and Disney to leading Australian organisations including NAB and Team Super. This depth and variety has shaped my ability to create work that’s not just visually strong, but commercially aligned.

I’m currently Brand Manager at Team Super, where I oversee the creative direction and evolution of the brand – ensuring every design and communication touchpoint delivers genuine value to members, internal teams and partners alike.

Outside the studio, I’m driven by a love for life, learning and movement – whether it’s flying, riding, or sailing. I’ve always believed that creativity isn’t just something you do, it’s a way of navigating the world – with curiosity, control and the ability to adapt at speed.

That mindset carries through to my work. I’m passionate about bringing brands to life with precision and personality – turning complexity into clarity through strong ideas and sharp execution. I love being on the tools, working hands-on in Adobe Creative Suite, and constantly integrating new workflows through emerging technologies like AI. For me, design is equal parts instinct and structure – it should look great, work hard and move people.

Whether I’m building a brand from scratch, refining a campaign, or simply making the next screen look better than the last, I bring energy, detail and direction to everything I create.